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DALIA’s history

1946

  
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Founder Michiaki Takaki established Dariya Co. as a wholesaler of hair care products The end of the war was followed by a period of supply shortages.
Founder Michiaki Takaki established Dariya Co. as a wholesaler of hair care products The end of the war was followed by a period of supply shortages.
Every morning, along the lines of hairdressers waited outside the Dariya shop to buy perm solutions procured by Dariya. Helped push a boom in perms after the war by offering unattainable hot perm equipment to hair salon owners with “deferred payment, no reminders” free loans.

1967

  
Reorganized company from Dariya Co. to Dariya Inc.
From the postwar period to about 25 years prior, Dariya held a key position in many industry organizations and strived to curb price wars and otherwise develop a mutually beneficial industry.
Dariya a freely published and shared its unique expertise, especially through its lecture system, supporting growth of companies.
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ダリヤ商会  
Contests for young hairdressers to compete with techniques
This contest helped develop the industry from the perspective of human resources development.
It was initially held at the head office. It was known familiarly to future hairstylists as “Dari-con” and quickly became very popular. It grew in scale year by year until its current form as the Asia Beauty Congress (ABC).

1976

  
Opened Dariya Beauty Center in the new Head Office building
The Dariya Beauty Center was been expanded in both quality and quantity into B-ZONE, a professional shop to supply the beauty industry. Opening company shops in each area of western Japan and authorized offers from other companies in the industry wanting to open shops with the same format without conditions. B-ZONE shops not associated with Dariya spring up around Japan and become hot spots for young hairstylists and beauty school students.
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1991

  
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Established Dariart Co., Ltd.
Established Dariart Co., Ltd. as a company to design and develop new hair salons. Separate entity that offers total support from financial planning to marketing and interior design. Many cases of the sales offices collaborating with Dariart to create owners’ dream salons.

1998

  
Completed Logistics Center in Kamimuta, Fukuoka
Among the first beauty dealers to build a logistics base.
The new system eliminated the need for sales staff to deliver products directly, allowing Dariya to focus its power onto business activities.
The expertise and systems of the Logistics Center are disclosed to other companies in the industry that are freely encouraged to visit the site.
福岡物流センター

2001

  
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Expansion into Kansai market
With an overwhelming share in the Kyushu market, Dariya began full-on expansion into the Kansai market.

2004

  
Expansion into Chugoku market
After entering the Kansai market, began full-on expansion into the Chugoku market.
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2006

  
60th anniversary  
60th anniversary
Shinichi Takaki named president and CEO on the 60th anniversary of the company.

2007

  
Introduced new corporate identity and changed corporate name to DALIA Incorporated.
 
DALIA

2008

  
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Expansion into Tokyo area
Branch opening slogan of “aiming for a glocal company.” Instead of simple adopting Tokyo trends as is, formulated a customized plan based on the unique expertise developed in Kyushu and fully enforced an aggressive business strategy to steadily raised profit with a Tokyo area market stronghold. Goal set of reaching top place in the industry.

2011

  
ABC held at Fukuoka venue and Osaka venue
Becomes one of the largest events in Japan, with over 10,000 participants from Japan, China, South Korea and Taiwan. Begins holding a number of other events as well from perspectives of management support, human resources development support and industry development, such as the Beauty Business Show (BBS) convention for the beauty industry.
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2014

  
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Capital and business alliance with Elman Cosmetic Product & Produce.
DALIA has steadily gained a foothold in Kyushu, Kansai, Chugoku and Kanto. Through this new corporate alliance, DALIA drastically enhances its trading company function for hair salons in all parts of the Shikoku area. By building a service system for finely-tuned fulfillment of diversified hair salon needs, top share of the Shikoku market comes within reach.
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