Salon support
Three support frameworks for increasing hair salon revenue and profits
DALIA provides total support to hair salons with concrete proposals that take increasing and attracting customers into account.
DALIA supports hair salons with current technology and knowledge and by raising motivation.
DALIA supports the sale of beauty-related items that support the overall lifestyles of customers.
DALIA supports the development of new business formats previously unseen and hair salon management and provides total support for opening new salons.
Support for “people”
① Support with current training
| With the growing diversification of customer needs, hair salon services and average spending per customer must be revised. In particular, staff training is essential for becoming a preferred salon. Improving staff techniques and raising their knowledge level can let hair salons add new services and increase customer spending. |
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【Main types of training support】
| Seminar-based training |
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| On-site training at hair salons |
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| Meeting-based or hands-on training |
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②Attracting customers through various mediums and information technology.
| DALIA offers plans and tools for attracting customers through various mediums and information technology. We work together with hair salons to find solutions that match the customer base, using past success stories and reference materials. Through collaborations with area mediums and local communities, we help hair salons attract a larger customer base. |
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Support with “objects”
①Providing the products your hair salon needs
| With the most extensive inventory in the industry and the best ability to procure products from Japan and overseas, we provide hair salons with the wide range of products needed to raise revenue and profits. |
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②Plans to revitalize product sales
| Product sales needs at hair salons are diversified. Hair salons support not only hair beauty, but beauty in all aspects of customers’ lives. It is for this reason that hair salons can sell products for beauty in daily life. |
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Support with “concepts”
①Opening new hair salons
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DALIA assists in analysis and planning centered on each step required for opening a new hair salon, from formation of a concept system to area marketing. We also offer hair salon environment analysis used to increase sales.
Package plans are also available for opening hair salons more quickly that drastically reduce the duration of the preparation stage. |
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②Support in developing business formats and franchise chains
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DALIA proposes concepts for offering extra services and total beauty packages that evolve based on trust with hair, and oversees comprehensive development. DALIA can also support total beauty packages that include nail beauty and eye beauty as new businesses in addition to hair services.
We also support hair salons becoming incorporated, including the development of programs for expanding the market by expanding a franchise chain, formulation of hair salon rules and regulations and the development of welfare program and business plan proposals. |
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