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Corporate Philosophy

DALIA’s corporate philosophy is to be a faithful company that serves to improve beauty culture and help the industry grow.

STAFF VISION

Strive to be employees who provide better-than-expected assistance for customer requests.


This one sentence sums up the work ethic of DALIA employees.
We always remember to consistently take actions that are beyond expectation and provide higher quality solutions for our customers’ problems.
Being a DALIA employee means always remembering this staff vision and striving to be the charming employee customers need.

DALIA 10values

These words embody the specific universal values of all DALIA employees. All employees act with the same values in order to build good relationships with customers and other employees. Following the 10 DALIA values is essential for both permeation of a new corporate philosophy and personal growth of each individual.

values.1　The words “thank you” make us happy.
values.2　Greetings are important conversation starters and a basic necessity.
values.3　Consideration is important for building relationships of trust.
values.4　Style and a nice appearance are the first steps to building good interpersonal relations.
values.5　Be an autonomous employee who can think and act by yourself.
values.6　Never quit and take actions that give you a sense of accomplishment.
values.7　Having positive dreams will help you unlock the future.
values.8　Never betray your comrades, and always take actions that earn you trust.
values.9　Always value imagination and inspiration.
values.10　Cherish encounters and emotion.
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